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    Images + Videos


    Uploaded images will be sized to best fit the image container. Use the photo editing tools available to adjust the crop and positioning.

    Image Sizes

    If you'd like to size your images to fit a specific container, follow the specifications below. All images should be saved at 72 dpi at the pixel dimensions noted below, and should follow the pixel proportions. These dimensions are larger than how they appear on screen, but this allows for varying screen resolutions, including retina displays.

    Larger images will be sized down while smaller images will be sized up and can become blurry. You can always use the edit tool (the pencil icon above each image frame) to adjust the positioning of your photo in the frame.


    Size: 3200 x 2000 pixels
    This image is what we call a poster image. That means it will fill your screen regardless of the size or orientation of your browswer window / device. See the Image Cropping section below to better understand how your image will fit and behave in this container.


    Every content page has the option of 7 different section layouts. Each image has 3 size options (short, medium and tall). 

    Full Width
    This image will always fit the width of your browser window. 
    Short: 3200 x 1250
    Medium: 3200 x 2124
    Tall: 3200 x 4270

    Large Image
    Short: 1800 x 680
    Medium: 1800 x 1200
    Tall: 1800 x 2400

    Short: 750 x 550
    Medium: 750 x 750
    Tall: 750 x 1000

    Short: 750 x 550
    Medium: 750 x 750
    Tall: 750 x 1000

    Staggered Left + Right
    Short: 860 x 573
    Medium: 860 x 860
    Tall: 860 x 1287

    Split Screen
    Short: 2000 x 1250
    Medium: 2000 x 2000
    Tall: 2000 x 3500


    There are 3 options for gallery page layouts.

    Large Image
    Size: 1820 pixels wide at any height

    Size: 335 pixels wide at any height

    Size: 750 x 750


    Image Cropping

    When it comes to image sizes and proportions there is not a one size fits all approach, since we offer a multitude of options. Every page layout has a uniquely sized image that also comes with 3 height options. You can easily switch between section styles and image heights to find the best fit. Use the editing tools available to perfect the view of your image in the 'frame'.

    It is best to assess your original image and then decide the best 'frame' or container. Here are examples of how your image will be sized and cropped in the various containers. Cover page images are treated in an entirely different manner — they are handled as poster images. This means that the image will fill the designated area on the screen no matter the size of the device or browser window. It is always best to keep the focal point of the image in the center to avoid cropping.


    Text on Images

    Below each image container there are three options for your text:

    1. All Text Off Image
    2. All Text On Image
    3. Header Text On Image

    If you choose #2 - All Text On Image - we highly recommend not putting too much text on your images. Here's why: When your site goes from desktop down to mobile your images have to size down & crop to fit on your phone. If we were to size down text in the same way we sized down images, the text would be way too small to see (see image below).

    So if you have a lot of text for a particular section we recommend keeping all that text off the image. Text on images should be limited to a header, maybe some detail text and one or two buttons - that is what will look best on mobile.


    Yes! Every place on your site where you can put in image, you can put a video. Click on "Video" and add the embed code from YouTube or Vimeo.